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Opcije pristupačnosti Pristupačnost

Public Relations: Legal and Ethical Standards

Legal and Ethical Public Relations Standards

Code: 64756
ECTS: 5.0
Lecturers in charge: izv. prof. dr. sc. Ivan Burić
Lecturers: Ana Marija Dunaj - Seminar
Take exam: Studomat
English level:

1,1,0

In agreement with the students enrolled in the course, the lecturer will provide as many teaching elements in English as possible, or in both English and Croatian for mixed groups (i.e., bilingual teaching materials and bilingual exams). Level 2 also includes additional individual consultations with foreign students (as in Level 1) for the teaching elements which will be held in Croatian.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to familiarize the students with the legal standards that regulate the profession of public relations and present the standards and codes of ethical action and communication in public relations, and encourage them to critically assess ethical dilemmas.
Learning outcomes:
Literature:
  1. , Parsons, P. J. (2008). Ethics in Public Relations: A Guide to Best Practice. Kogan Page, , , .
  2. , Morris, T., Goldsworthy, S. (2021). Public Relations Ethics: The Real-World Guide. Routledge, , , .
  3. , Cutlip, S., M.; Center, A.; Broom, G. (2003). Odnosi s javnošću. Mate, , , .
  4. , Cameron i sur. (2008). Public Relations Today. Pearson, , , .
  5. , Huang, Y. (2001). Should A Public Relations Code of Ethics Be Enforced?. Journal of Business Ethics, 31(3), 259-270., , , .
  6. , Ki, E., Kim, S. (2010). Ethics Statements of Public Relations Firms: What Do They Say?. Journal of Business Ethics, 91(2), 223-236, , , .
1. semester
KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

2. semester Not active
KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

3. semester
KOM-dipl (5042): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
Consultations schedule:
  • izv. prof. dr. sc. Ivan Burić:

    Monday, 11.00-12.00

    Location:

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