Corporate Communications

1. komponenta

Lecture type	Total
Lectures	15
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

The aim of the Corporate Communications course is to build student understanding of the basic goals and forms of corporate communication in enterprises and to familiarise them with the specific features of corporate media relations, internal communication, public affairs, and investor relations. Attention is also paid to access to strategic communication with key corporate stakeholders. Finally, students will be able to compile a communication plan for a specific campaign.

1. Compare different corporate communication models.
2. Identify goals and instruments of public affairs.
3. Apply communication instruments in investor relations.
4. Choose goals and instruments in internal communication.
5. Identify strategic communications problems of an enterprise.
6. Design a corporate communication plan.

1. Uvod u korporativnu komunikaciju. Teorijski pristupi i organizacijski modeli., , Milas, Zdeslav, Novelti Millenium, 2011.
2. Strategije odnosa s javnošću., , Jugo, Damir, Profil knjiga, 2012.

1. Odnosi s javnošću. Teorija i praksa, , Tomić, Zoran, Synopsis, 2016.
2. Corporate Communication: A Guide to Theory and Practice, , Cornelissen, Joep, Sage Publications Ltd., 2017.
3. Corporate Communication, , Argenti, Paul, McGraw Hill, 2009.
4. Essentials of Corporate Communication. Implementing practices for effective reputation management, , Riel, Cees B.M; Fombrun, Charles J., Routledge, 2007.

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies