PristupačnostKrešimir Dabo
About employee
izv. prof. dr. sc. Krešimir Dabo
Teaching
undergraduate
- Introduction to Public Relations (28500) - Lecturer in charge
- Media Relations (50140) - Lecturer in charge
- Public Relations in Culture (300098) - Lecturer in charge
- Public Relations Techniques (117214) - Lecturer in charge
- Public Speaking (213962) - Lecturer in charge
graduate
- Strategic Thinking in Public Relations (278581) - Lecturer in charge
Biography
Krešimir Dabo is an Associate Professor at the Department of Communication Studies, Faculty of Croatian Studies, University of Zagreb, and an expert in public relations and strategic communication. His research and teaching focus on public relations, strategic communication, media discourse, culture and media, and interpersonal communication. He completed a specialist graduate programme in Business Communication Management at VERN’ University and a university graduate programme in Communication and Public Relations at University North. He earned his doctorate in communication studies from Josip Juraj Strossmayer University of Osijek. In addition to his formal academic education, he completed a one-year programme at the Centre for Peace Studies in Zagreb. Krešimir Dabo began his professional career in journalism, working for Radio Student, Croatian Radio, Z1 Television, and RTL Television. He subsequently moved into public relations, first working in RTL Television’s Public Relations Department and later serving as Head of Public Relations and Marketing at the LADO National Folk Dance Ensemble of Croatia. From 2015 to 2018, he served as Director of the LADO Ensemble. Throughout his career in higher education, he has held various teaching and management positions, including Head of the Department of Tourism at Edward Bernays University of Applied Sciences. He worked as a Research Associate at the Department of Cultural and Island Studies of the Institute for Migration Research and as an Associate Professor at the Department of Applied Communication Sciences, University of Zadar. Since 1 March 2026, he has held a permanent position as an Associate Professor at the Faculty of Croatian Studies, University of Zagreb, while also teaching as an external lecturer at other higher education institutions. He participates in several research projects and previously led the project Cultural Identities and the Branding of Tourist Destinations in Istria and the Croatian Littoral. He served as Editor-in-Chief of the international academic journal Communication Management Review and of the proceedings of the International Scientific and Professional Conference Continental Croatia: Historical Context, Current Issues and Future Prospects. He is a member of the editorial boards of several international academic journals. He is a licensed mediator and a counselling therapist specialising in Reality Therapy and participates in the work of professional bodies in the fields of communication studies and psychotherapy.
Scientific publications (CroRIS)
Book of Abstracts. Continentaln Croatia: historical context, current affairs and future perspectives (4)
Križevci in the transitional period (1989–1991) through the lens of local print media
Upravljanje društvenim mrežama u hrvatskim nacionalnim baletskim ansamblima: analiza sadržaja
Retorička analiza televizijskog sučeljavanja Zorana Milanovića i Dragana Primorca u drugom krugu predsjedničkih izbora 2025.
Kulturna baština i nositelji lokalnog identiteta: komunikacijske dimenzije izgradnje imidža Istre i Kvarnera
Uloga fotografije u ratnom izvještavanju: vizualno predstavljanje, etika i javna percepcija
Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
The phenomenon of Instagram influencers and their reach towards Generation Z
Representation of the cultural heritage of Istria and Kvarner on the most read Croatian news websites and in the social media of tourist boards
Book of Abstracts: Continental Croatia: historical context, current affairs and future perspectives (3)
Differences in work-related wellbeing between employees with fixed and flexible working hours
Uloga otpornosti u predviđanju sagorijevanja na poslu
Continental Croatia: historical context, curent affairs and future perspectives (3)
Media Reporting and Interpretive Frames: An Analysis of News Portals on Thompson’s Concert in Zagreb
The Contribution Of Social Media Management To The Public Relations Of Tourist Homesteads In Northern Croatia
Generation Z’s View of Reality TV Shows
How much does generation Z know about Croatia’s intangible heritage on UNESCO lists?
Public Relations and Artificial Intelligence – New Ethical Challenges
Moda digital y sostenibilidad: impacto en el comportamiento del consumidor de la Generación Z en Croacia
An Insight into the Contemporary Representation of Traditional Culture on TikTok
Public relations challenges and practices in Zagreb theatres
Izazovi korištenja kulturne baštine u strategiji destinacije i komunikaciji brenda: Slučaj Istre i Kvarnera
Cancel culture on social media - Croatian perspective
Zbornik radova 2. znanstveno-stručnog skupa s međunarodnim sudjelovanjem Zeleni dodir Medvednice
Koreografija tradicionalnog plesa na sceni: krize, perspektive i globalni dijalozi
Choreography of traditional dance between local and of the global - introductory considerations
Crisis Communication and Artificial Intelligence – Symbiosis of the New Digital Age
Zbornik radova 2. znanstveno-stručnog skupa s međunarodnim sudjelovanjem ZELENI DODIR MEDVEDNICE
The importance of protected immovable Croatian cultural heritage for the image and identity of the country
Continental Croatia: historical context, current affairs and future perspectives (2)
The role of social media in building the self-esteem of members of Generation Z
Book of abstracts "Continental Croatia: historical context, current affairs and future perspectives (2)"
Eurovision and Social Networks
Is there a Place for Cultural Heritage, Traditional Culture and Folklore in Croatian Traditional Media?
Review of media coverage on migrants
Conference proceedings Continental Croatia: historical context, current affairs and future perspectives (2)
The Role and Importance of Influencers in Promoting Traditional Culture on TikTok Social Network
UNESCO and the intagible heritage of Croatia - an analysis of citizens' awerness
Influencers and Heritage - Opportunities to Represent and Communicate Traditional Culture on Tiktok
Artificial intelligence in crisis communication from the aspect of social responsibility
Analysis of Connection of Influencers and the Target Public
Analasys of Digital Communication on Social Networks of Selected Sustainable Brands
Behind and In Front of the Stage: Public Relations of Croatian Folk Performing Arts
The role and importance of ethical communication in advertising campaigns
Book of abstracts Continental Croatia: historical context, current affairs and future perspectives (1)
Promotional communication and humor - perspective of potential consumers
INVESTMENT CYCLES OF COHESION FUNDS OSIJEK-BARANJA COUNTY AND THE CITY OF ĐAKOVO
Zbornik radova Kontinentalna Hrvatska: povijesni kontekst, aktualnosti i perspektive u budućnosti (1)
Niche marketing and social media - how Croatian soft drink brands communicate strategically
Theological, sociological and media context of persons with disabilities
Analysis of readers' attitudes about fake news in electronic publications during the COVID-19 pandemic
Uloga virtualnih identiteta u identifikacijskim procesima suvremenog pojedinca - motivacije i prakse korištenja društvenim mrežama
Understanding of the Fundamental Concepts of Development of Religious Tourism – an Example of the City of Križevci
Good practice of audience development in Croatia and the success of cultural events
The role of local population attitudes about Zagreb Advent as a part of the destination image
Possibilities of using a "PR stunt" in strategic communication of higher education
Specifics of the branding and communication process of luxury hotels
Interpretacija baštine kao platforma za umrežavanje u ruralnom turizmu
Prevention of human trafficking as a media topic of the Croatian Red Cross
Public relations in Croatian non-profit organizations based on the example of associations of persons with disabilities
Analysis of Pseudo-events in Strategic Communication of Higher Education in Croatia
Upravljanje društvenim mrežama u sektoru kulture, primjer Ansambl Lado i Etnografskog muzeja u Zagrebu
The role and necessity of educating tourism professionals on the interpretation of traditional culture in branding the identity of the destination
Producers role in cinematography on the example of the feature film „Ideš? Idem!“
Analysis of the media coverage of Croatian internet portals on the coronavirus
Hand in Hand, Kolo and Lado, Together Again
Community management analysis in arts entrepreneurship, example of the Museum of Broken Relationships
The role of public relations in the institutional communication of Croatian traditional culture
Interpretation of heritage as s platform for networking in rural tourism
Conflict resolution as an entrepreneurial competence: a review of the secondary school population and the role of professional associates
In search of a common denominator: communication, tourism, national culture and brand
Comparative analysis of communication and public relations of the Ethnographic Museum in Zagreb and the Folk Dance and Song Ensemble of Croatia Lado
The role of promotion in marketing communication of traditional performing arts on the example of ensemble LADO
LADO/CONFIGURATIONS/TRACKS
The role of communication activities in cultural product branding on the example of the LADO Ensemble
The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble
LADO - Hrvatsko nacionalno blago