Krešimir Dabo

undergraduate

• Media Relations (50140) - Lecturer in charge
• Public Relations in Culture and Sports (117217) - Lecturer in charge
• Public Speaking (213962) - Lecturer in charge

graduate

• Strategic Thinking in Public Relations (278581) - Lecturer in charge

Krešimir Dabo completed a specialist graduate professional study in Business Communication Management at VERN' University, followed by a university graduate study in Communication Studies and Public Relations at the University North. He obtained his PhD in Communication Studies from Josip Juraj Strossmayer University of Osijek. In addition to his formal academic education, he completed a one-year program at the Centre for Peace Studies in Zagreb. He began his professional career in journalism, working for several media outlets, including Radio Student, Croatian Radio, Z1 Television, and RTL Television. He subsequently transitioned into the field of public relations, where he worked in the Public Relations Department of RTL Television, and later as Head of Public Relations and Marketing at the LADO Ensemble of Croatian Folk Dances and Songs. From 2015 to 2018, he served as Director of the LADO Ensemble. In higher education, he has held various teaching and managerial positions, including Head of the Department of Tourism at Edward Bernays University College. He was employed as a research associate at the Department for Cultural and Island Studies at the Institute for Migration Research, and as an Associate Professor at the Department of Applied Communication Sciences at the University of Zadar. Since March 1, 2026, he has been permanently employed as an Associate Professor at the Department of Communication Studies, Faculty of Croatian Studies, University of Zagreb. He also teaches as an external lecturer at several higher education institutions. His research and teaching interests include public relations, strategic communication, cultural identity, destination branding, media discourse, and interpersonal communication. He has participated in numerous scientific projects and served as the project leader of "Cultural Identities and Branding of Tourist Destinations in Istria and the Hrvatsko Primorje." He served as Editor-in-Chief of the international scientific journal Communication Management Review, as well as the proceedings of the International Scientific and Professional Conference Continental Croatia: Historical Context, Current Issues and Future Perspectives. He is a member of the editorial boards of several international scientific journals. In addition to his academic and teaching work, he actively participates in professional and expert bodies in the fields of communication sciences and psychotherapy. He is a licensed mediator and a counselling therapist in reality therapy.