Psychology of Advertising

1. komponenta

Lecture type	Total
Seminar	30

* Load is given in academic hour (1 academic hour = 45 minutes)

1. Digital Marketing Excellence. Plannig, Optimizing and Integrating Online Marketing, , Chaffey, D. i Smith, P.R, New York: Routlege., 2017.
2. Briliant B2B Digital Marketing., , Powers, R. i Chaffey, D, Smart Insights Marketing Intelligence, 2012.
3. The first principles of marketing strategy, , Palmatier, R. i Crecelius, A, AMS Reviews (9), 2019.
4. Zakon o zaštiti potrošača (Narodne novine, broj 41/14, 110/15, 14/19), , Narodne novine, , .
5. Zakon o provedbi Opće uredbe o zaštiti podataka (Narodne novine, broj 42/18), , Narodne novine, , .

PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology

PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology