Psychology of Advertising

Code:	206651
ECTS:	3.0
Lecturers in charge:	izv. prof. dr. sc. Dario Vučenović
Lecturers:	Lea Andreis, mag. psych. - Seminar
Take exam:	Studomat
English level: 0,0,0	The lecturer is not able to offer courses in English at this time.

Load:

1. komponenta

Lecture type Total

Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

Description:

Learning outcomes:

Literature:

Digital Marketing Excellence. Plannig, Optimizing and Integrating Online Marketing, , Chaffey, D. i Smith, P.R, New York: Routlege., 2017.
Briliant B2B Digital Marketing., , Powers, R. i Chaffey, D, Smart Insights Marketing Intelligence, 2012.
The first principles of marketing strategy, , Palmatier, R. i Crecelius, A, AMS Reviews (9), 2019.
Zakon o zaštiti potrošača (Narodne novine, broj 41/14, 110/15, 14/19), , Narodne novine, , .
Zakon o provedbi Opće uredbe o zaštiti podataka (Narodne novine, broj 42/18), , Narodne novine, , .

3. semester Not active

PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology

4. semester

PSI-dipl. (7596): Izborni predmeti II. godina - Regular studij - Psychology

Consultations schedule:

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