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Media Management

Media Management

Code: 57209
ECTS: 5.0
Lecturers in charge: nasl. doc. dr. sc. Tanja Grmuša
Lecturers: nasl. doc. dr. sc. Tanja Grmuša - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Introduce the students to the methods, principles and characteristics of media operations, laws and legal regulations which govern the economic activity of the mass media, as well as the market rules underlying their functioning. In lectures and seminars the students will learn of the conditions in which the media operate, the methods and characteristics of their operations, the issues which they face in this regard and their impact on the media and journalists.
Learning outcomes:
Literature:
  1. Suvremeni menadžment - vještine, sustavi i izazovi, , Bahtijarević-Šiber, F., Sikavica P., Pološki Vokić, N., Školska knjiga, Zagreb, 2008.
  2. Osnove menadžmenta, , Buble, M., Sinergija nakladništvo d.o.o, 2013.
  3. , Ben H. Bagdikian; The New Media monopoly; Beacon Press, Boston (2004), , , .
  4. Integrirana marketinška komunikacija, , Kesić, T., Opinio d.o.o, 2003.
  5. , Jeff Kaye, Stephen Quinn; Founding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends; Peter Lang, New York (2010), , , .
2. semester
Mandatory course - Regular studij - Communication Studies
Consultations schedule:
  • nasl. doc. dr. sc. Tanja Grmuša:

    On Thursday before or after the lecture, with obligatory prior agreement via e-mail tgrmusa@hrstud.hr 

    Location:
  • nasl. doc. dr. sc. Tanja Grmuša:

    On Thursday before or after the lecture, with obligatory prior agreement via e-mail tgrmusa@hrstud.hr 

    Location:

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