Mass Communication Research Methodology

1. komponenta

Lecture type	Total
Lectures	15
Seminar	15

* Load is given in academic hour (1 academic hour = 45 minutes)

At the beginning of graduate studies, the task of this course is to show the different possibilities and methods of scientific research of media to facilitate the students to decide what subject to choose for their research as well ad subject of the MA thesis. As preparation for independent and responsible scientific research in the field of media research, the course will introduce students (both in theoretical and practical terms) to methodological approaches to mass communication research in the fields of communications as a science, the press, radio, television, new media, ethics, media language, media history, public relations and advertising.

1. Milas, Goran (2009) Istraživačke metode u psihologiji i drugim društvenim znanostima. Zagreb: Naklada Slap.
   Poglavlje 1: Znanosti i znanstvene metode , str. 3 - 22.
   Poglavlje 2. Teorije i znanstveno istraživanje, str 23 -50
   Poglavlje 14. Anketno istraživanje, str. 395-475
   Poglavlje 15.4. Analiza sadržaja, str. 500-520
   Poglavlje 17. Pristup i tehnike kvalitativnih istraživanja, str. 571-613,
2. Vujević, Miroslav (2006) Uvođenje u znanstveni rad u području društvenih znanosti. Zagreb: Školska knjiga.
   Izbor i definiranje problema istraživanja, str. 56-62.
   Pojmovna analiza, str. 73-77.
   Postavljanje hipoteza, str 84-91.
   Anketa, str. 123-147.,
3. Mejovšek, Milko (2003) Uvod u metode znanstvenog istraživanja. Zagreb: Naklada Slap.
   Poglavlje 1. Općenito o znanosti, str. 17 - 32.
   Poglavlje 4. Izbor uzorka ispitanika i uzorka varijabli, str. 97-100.,
4. Inga Koludrović Tomić, Anči Leborić (2002) Sociologija životnog stila, Vječne rasprave o odnosu kvantitativnog i kvalitativnog u sociologiji, str 203 - 219 Zagreb: Jesenski i Turk,

Mandatory course - Regular studij - Communication Studies